Part of Boston Ivy’s affiliate marketing campaigning was to construct a unique and impartial broker reviews platform. The site gathered independent data on all the major players in the financial spread betting arena, and allowed the visitor to compare these metrics in an intuitive and attractive manner. Interspersed with these reviews and ratings was advice, background and information, valuable to both the absolute beginner and market veterans.
The site employed many techniques for the digital marketing team, such as a highly-configurable pop-up, flexible social media handling, bespoke campaign landing pages, and cutting-edge visitor tracking and retargetting.
Although most of the site’s readership preferred visiting on desktops, the site was 100% usable on mobile phones and tablets.