news.markets from Boston Ivy

The largest part of Boston Ivy’s lead generation effort was to build and maintain a world class financial news website. In less than a year, the site built up a regular readership of over 15,000 individuals each week, and sent out daily newsletters with headlines, highlights and actionable insights.

In addition to providing the dedicated news team with a powerful but easy to use interface, the site employed many techniques for the digital marketing team, such as a highly-configurable pop-up, flexible social media handling, bespoke campaign landing pages, and cutting-edge visitor tracking and retargetting.

Although most of the site’s readership prefer visiting on desktops, the site was 100% usable on mobile phones and tablets.

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